Tressa Sloane

Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re bringing you tips on using live video, insight into how often you should post blogs, and a whole lot more.

Long-term link building

You may think that you can only build your linking strategy by actively promoting your content, right? Well, that’s not necessarily true. Moz takes a look at one company’s example of how it continued building links long after posting a blog piece. Find out more here!

You need a strong content marketing strategy to reach goalsMaking your site for content marketing

Static websites were all the rage back when content marketing was in its infancy. But now, you need a website that is built for content marketing to find success online. In this article, we cover what a static website it, and why having one won’t do you any favors. Click here to learn more.

Live video marketing for your business

Video in particular is growing in use for content marketers, and that includes the fairly recent emergence – and explosion – of live video. Social Media Examiner dives into various ways that you can use live video for your marketing goals and to engage more with your prospects. Read all about it here!

Let your article performance metrics lead your future content strategy.Propelling the future with the past

You may have grand plans for future content, but if you’re not looking at how your past articles have been performing, you’re not going to get anywhere with your next pieces. Brafton Senior Content Specialist Eric Wendt explores how analyzing the performance of past content sets you up for a bright marketing future. Click here to read.

Give shout-outs with your content

Give credit where credit is due, right? That’s certainly the mindset you should take when writing content that you want to get noticed in a big way, according to this article from Search Engine Journal. Featuring insight from other industry experts and thought leaders will increase the chance of your piece being read. Learn more here.

A smart content strategy requires a strong content calendar.Perfect your posting process

Writing engaging and informative content is a science. But so too is knowing when to post your pieces for ultimate effectiveness. In this article, we take a look at how you can create a successful posting strategy that doesn’t overwhelm your audience but gives them the right amount of information they are looking for. Click here to check it out.

Don’t neglect your ad copy

You may not think of it in the same terms as your blogs, graphics and videos, but your ad copy is content too. For that reason, it’s important to analyze and revise how you’re writing your ads to stay on top of your paid search strategies. Search Engine Land explains how rewriting your ads can bring in the results you’re looking for. Read more here!

That’s all for this week! Don’t forget to check back next Friday for our latest roundup of news and trends in content marketing.