An organic social media strategy can be great for brand awareness and thought leadership, but in order to level up and capture leads, you will need to start spending some coins.

Paid ads unlock leadsPaid advertising on social is the best way to share your best, most relevant content marketing assets with the people who actually want to see it, and you can reach well beyond your own followers.

That being said, executing an effective campaign can be trickier than trying to memorize button combos in Mortal Kombat. You need to determine the best network to promote your content on, identify your audience and campaign goals, set the right budget, choose the best content to promote, design the ad… the list goes on.

It can be dangerous to go alone, so take this eBook, “Pay to play: How to use social ads for lead generation,” to be your guide. With this handy map to social ads in your inventory, you’ll learn:

  • The benefits of advertising on Facebook, Twitter and LinkedIn.
  • Which assets to leverage on each network.
  • How to target the right audience.
  • How much you really ought to spend on a campaign.
Samantha Gordon is the Managing Editor of With a diverse background writing and editing everything from blogs and whitepapers to romance and sci-fi, Samantha strives for greatness in grammar and quality.