Ask EmailMonks and they’ll give it to you straight: Email is king. It’s an oldie but a goodie. Almost everybody has it, and those who don’t right now will soon (there will be about 3 billion email users worldwide by the end of 2020 — just 2 years from now!)
One survey found the majority of teens and millennials (you know, the next generation of business leaders) prefer communicating over email. And these aren’t personal messages they’re sending; those are for text and Snapchat. Nope, email is primarily a professional form of interaction, which is why it works so well for businesses.
Measuring email marketing
Would you believe marketers saw greater ROI from email marketing in 2017 than they did in 2008? That’s what Econsultancy and Adestra found. If you’re still sleeping on this strategy and think it’s not as effective as others, well, it’s really time to wake up, Sleeping Beauty.
Email marketing brings you fast results (within days of delivery!), works for every stage of the buyer’s journey and gives you a bevy of metrics to help you tailor and optimize future campaigns. This means that yes, even messages that don’t do well are still beneficial, as they help you refine your email marketing strategy for better results in the future.
Furthermore, email marketing is easy to automate while still containing those oh-so-important elements of personalization that really connect with your audience.
What, is this not enough for you? Fine, I get it; you want numbers, not just words. Check out this amazing infographic from our friends at EmailMonks for stat after stat proving that email reigns over all other types of marketing.