The design of your blog page sets the tone for all of the resources you publish. A layout that’s cluttered, scattered or visually ineffective doesn’t paint the greatest picture.
The combination of graphics, photography, text, SEO, UX and UI isn’t easy to pull off using only a free WordPress theme or page builder, either.
So we scoured the web to find some of our favorite blog post design examples in an effort to provide some practical takeaways. Take a look.
Vox, an independent media company, leverages its primary brand color tactically throughout its blog page, beginning with its logo in the top left corner to the yellow CTAs and header highlighting.
The use of a yellow border brings shape to the overall design as well, creating separation between content and white space.
Vox is also able to weave in various content types, alternating between articles, podcasts, display ads, videos, newsletter CTAs and sponsored content. Even the two-and three-column formatting, along with varying thumbnail image sizes, helps to add hierarchy and emphasis.
The company clearly tries to adhere to title length and meta description best practices. It also makes extensive use of question-based headlines and its well-known “explainers.” In total, these features lead to a well-structured, clickworthy and optimized page for both readers and search engines.
Email automation provider MailChimp fully leans into its brand image and illustrative design style on its blog page.
Using a muted palette of pinks, yellows, blues and greens, MailChimp pairs each blog with a custom illustration, often in an abstract style. Its clean and accessible typeface also works well against prominent negative space.
One key page layout feature is the subdivision of content themes via H2 headers. In this case, MailChimp has categorized its individual blog posts under topics such as:
- How to make automations work for you.
- How to create on-brand designs.
- How to turn customer insights into actions.
With just a quick scroll, readers can understand which subject matters are featured on the company blog and choose a destination page that best suits their interests.
The QuickBooks resource center promises “resources to help start, manage and grow your business.” And, true to its word, there are plenty of guides, listicles and tutorials to help budding business owners understand core concepts of entrepreneurship.
The accounting software firm covers a lot of ground on a wide range of topics, all closely related to every phase of business a reader might need to know. These include taxes, planning, expenses, payroll, technology and much more.
With content laid out in rows, and the use of a consistent set of four image tiles, the QuickBooks blog is simple and comprehensive at the same time. The company also uses a star rating system to spotlight popular articles, enticing new readers to dive into trending, practical content backed by social proof.
Of course the world’s favorite graphic design tool sets a high bar for blog design. Canva’s thumbnail and banner images speak loudest, with a beautiful two-, three- or four-tile display divided by subject matter.
The images are also hover animations, adding more depth, movement and interactivity to each post. Favoring hi-res photography and clean illustrations, Canva provides a robust blog with helpful design, marketing and branding resources for individuals and businesses alike.
Collaborative interfacing tool Figma delivers detailed, colorful imagery against a simple blog column format and white space. What Figma gets right is how much each illustration can communicate about its brand and its content.
For example, Figma’s use of directional cues like arrows, cursors and geometric shapes draw the reader’s eye to key messages within their images. Those messages connect closely to the title of each blog, creating a cohesive theme across the entire page.
The company publishes a variety of blog content types, too, including product announcements, Q&As and educational posts, ensuring the blog isn’t one-note.
6. Think With Google
Few organizations have access to the type of marketing research and consumer insights Google does. That’s why Think With Google is such a treasure trove of new data, enlightening ideas and burgeoning trends shaping today’s economy.
Loaded with sleek, flat animations and thinly weighted line drawings, the blog page of Think With Google may at first glance appear restrained or plain. But each blog post is filled with additional data visualizations that help tell a dynamic, analytical story.
And Google doesn’t stop at conventional articles. It also posts unique, horizontal features called “visual stories.” These assets contain graphic design, animation, video interviews, audio and even more data — all packaged in a clickable, paginated format that makes SlideShare look archaic.
Want to witness the latest in blog post design technology? Look no further than Think With Google.
Adobe, the creative software powerhouse, is no stranger to hi-fi digital marketing.
It continues to push the boundaries of content creation, social media and graphic design — in its own brand and vis a vis the companies that use its services. Adobe’s blog layout looks more lifestyle than it does B2B SaaS.
With a focus on multifaceted imagery — like fun, digital illustrations, fashion-forward photography and, at times, esoteric designs — Adobe allows visuals to dominate their blogging strategy.
The company also includes embedded videos of its products, touting the latest advancements in its technology offerings, like augmented reality. This is in addition to its many partnerships with top institutions like the Smithsonian, Google and the London Marathon, lending collective power to its blog subdomain through brand association.
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Do you have two minutes?
That’s all you need — if that — to get the gist of an Axios post.
News outlet Axios is very transparent in its mission, editorial guidelines and approach to content — outlined in its Axios Bill of Rights. Exemplified by its Smart Brevity® tagline, the company is the master of no-frills, urgently terse blogging.
It famously sections its blog post template into bullets, with headers that progressively dive deeper into the topic. If you just need quick highlights, you can glean what you need in seconds. If you want to understand more about a current event, read just a few more bullets. If you want to be fully aware of the world’s happenings, read till the end of the post.
This structural choice intentionally allows readers to tune out at their own pace. We’re all time-crunched and attention-fractured, and Axios understands this better than most.
The simplest blog on this list gets the job done.
BigCommerce, an ecommerce platform, leverages the diagonal lines of its logo throughout its blog post graphics. Forcing the reader’s eye to zig-zag across the screen is normally an undesirable UX precedent, but BigCommerce uses consistent 40ish-degree angles to reduce any optical stress.
Plus, the company uses an infinite scroll blog design, allowing users to scroll through the entire blog archive without having to navigate to new pages. This feature is aligned with the latest Google updates for mobile: Search engine results on mobile screens will no longer have “see more” buttons at the bottom of pages. Instead, Google will automatically populate more results with each scroll.
Marketing hub Backlinko’s approach to blogging is to be as clear and comprehensive as possible — while using incredibly concise language. Then, throw in lots of visuals, step-by-step guides and use case data for good measure.
While the blog page itself is quite simple, with a one-column layout, the individual posts are often incredibly long-form, authoritative and optimized for search. Case in point: Backlinko ranks on Page 1 for essentially any keyword they want, churning out popular posts every month.
Backlinko has also garnered an active following of blog visitors and commenters — traffic and engagement that carries through to social media platforms like YouTube, on which Backlinko also dominates.
The cycle of long-form content, positive user signals and existing authority further entrenches Backlinko at the top of SERPs, as the company has perfected the art of optimizing for lots of Google ranking factors over time.
Moz, an SEO software provider, uses its blog page to not only publish great content but to promote individual authors as well.
Putting their employees — and external experts — front and center, Moz essentially uses a micro-influencer strategy. Past and present Moz staff like Rand Fishkin and Dr. Pete wield considerable influence in the SEO space, and their posts often get thousands of comments from a large, active marketing audience.
A final note: A two-column blog template with custom illustrations makes the blog page easy to scan and scroll. There are few bells and whistles — just great studies, updates and opinions on SEO.
Designing Your Blog Posts
Blog themes come in many shapes and sizes. WordPress, HubSpot, Squarespace and Wix are some of the most popular blogging platforms and content management systems, providing the foundation for the top themes on the web.
Newer technologies like Webflow, Foleon and Contentful offer next-generation page builders that seamlessly integrate interactive content and custom templates, transforming any article into a more complex, engaging marketing asset.
Depending on your audience and your goals, you can also embed additional features into your blog template, such as:
- Pop-up ads.
- Newsletter signups.
- Share buttons.
- RSS subscriptions.
- Author bios.
- Recommended reading carousels.
- Various other CTAs and banners.
In some cases, these elements will appear on the left or right sidebar, at the bottom of the page or interspersed throughout the blog. To adhere to Google’s Core Web Vitals, don’t upload, plug in or embed too much imagery or coding that slows down overall page speed.
When in doubt, keep it simple.
What are some of your favorite examples of blog design?