What is high-quality content? (& why that’s the wrong question)
A definition of what Google considers “quality content” isn’t going to make your web marketing successful – thoughtful, user-focused campaigns will.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Inside the minds of a video marketing team, as told through GIFs
Signs you work in video marketing – straight from our team of video producers and animators.
Employee Spotlight: Meet Saayali, Senior Marketing Research Exec
Meet Saayali Rege – a senior marketing research executive at Brafton.
Inspired writers produce the most magnetic content
The secret to great content is inspiration, and every writer needs to find that inspiration to create valuable content for readers.
Graphic redesign increases homepage conversions 200 percent
Industry: Communications Content: New graphic CTAs Highlights: Conversions increased 200 percent Looks matter in user experience, and you need good-looking call to action buttons if you want people to convert on your site. We updated three calls to action on one of our client’s websites with a streamlined design that looked better and generated more… Read more »
B2B Social marketing doesn’t have to be boring: 15 campaigns that nail it
These 15 companies break the misconception that B2B social marketing has to be boring to come across as professional and drive ROI.
Brafton’s Summer Travels: A season of content marketing
It was a busy summer season for Braftonians: Countless conferences, tradeshows and meeting with clients across the country!
826 Boston & Brafton engage a local community with our pro-bono social marketing campaign
We’re proud to introduce our first pro bono partnership with Boston’s chapter of the nationally acclaimed nonprofit organization, 826. It feels good to tweet for a cause, particularly one that hits close to home for our creative staff, both literally and figuratively. The backstory: Writers supporting writers More than half of our Boston office staff… Read more »
Employee Spotlight: Meet Ben, Senior Lead Gen Exec.
Ben is sharing what it’s like to be a lead generation executive in Brafton’s Boston office.
Measuring video marketing success – Site sees 34% lower bounce rate
Companies that create video content will see their engagement metrics improve and bounce rates drop – Here are results from one of our clients.