Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video Production Coordinator Tim Griffin joined the Brafton team before our video marketing offerings had made their way into Brafton’s content catalogue as a high-demand staple. Originally a news and content writer, Tim began his career at Brafton in April, 2010, working his way through the editorial floor to become Finance Editor. In that position,… Read more »
From hairstyle to hot trend, learn how hashtags helped a social media strategist find and connect with the right audience online.
Take a look at our team’s resolutions for 2014, and you’ll notice quite a few Braftonians listed becoming Google Analytics certified as a goal for the new year. With Brafton’s new Google Analytics pilot program officially underway for our editorial team, getting certified won’t be just a resolution for some, but an easily attainable reality… Read more »
Step away from the keyboard. Why? It’s National Handwriting Day! There’s more to this little-known holiday than the opportunity to practice your penmanship. It’s actually the birthdate of John Hancock, our founding father whose handwritten signature played a key role in our country’s independence. Fast forward from America’s early days to 1977 and the Writing… Read more »
When she’s not crafting content strategies for clients, don’t think Content Marketing Strategist Sabrina Brett’s creative juices have stopped flowing. This month, San Francisco-based Sabrina had the honor of being featured among a handful of visual artists in the 5th Annual RAWawards Indie Art Show in Los Angeles. As a Founder’s Favorite at the exhibit,… Read more »
Meet Jill Dilibero. As a social media strategist at Brafton, she’s an expert at crafting strategies designed to fuel her clients’ social presence. In Oct. 2009, Jill began her Brafton career as news and content writer on the LifTED desk. After enrolling in an MBA program at Simmons College last year, she wanted a well-rounded… Read more »
Patrick Berzai was recently appointed as Brafton’s Director of Strategy, a newly established role designed to nurture Brafton’s maturing content strategies. As Brafton’s former Director of Account Management, Patrick has had the opportunity to be engaged in high level strategies where creating winning strategies meant winning contracts. In his new, primarily strategic role, Patrick will… Read more »
More businesses are catching onto the trend of multiple Twitter handles because they realize they can reach multiple audiences effectively this way.
Braftonians from both Chicago and San Francisco celebrated a successful holiday season and the start of 2014 at Cafe Ba-Ba-Reeba in Chicago last week. Take a look through our fun photo-booth shots from the evening, courtesy of Smilebooth. Chicago holiday party2 from Brafton
Facebook recently updated its Newsfeed algorithm to make credible social content more visible online, and one Brafton client may be reaping the rewards.