LinkedIn conversations drive referral traffic & social conversions
Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Top 3 things I learned at Social Media Week
As a first time Social Media Week attendee at this month’s New York City conference, I took away a lot of great information that I know is going to benefit Brafton’s social media team and our client strategies. I attended the event with my colleague, Social Media Manager Ty Scheiner, and we both agreed one… Read more »
The writer’s struggle against repetition: How to break free of daily vocabularies
It’s time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.
Employee Spotlight: Meet Mike, writer turned content marketing manager
With a background in writing and digital marketing, Mike Bratschi’s got the skills to excel in today’s web landscape – and he has seamlessly transitioned through a couple of Brafton departments. He started his career here as a news and content writer in Boston, but managing clients’ content campaigns is where he found his true… Read more »
Proof of content marketing success in a post-keyword SEO culture
SEO used to be all about keywords, but agile brands are moving away from them to get a clearer picture of their content marketing results.
Content marketing creates a space for effective healthcare outreach
Healthcare companies must embrace the web as an information dispensary and publish content that educates about public health concern
What your LinkedIn profile says (or should say) about you
It might not be the most riveting platform in the social media sphere, but LinkedIn is a critical tool to developing better professional relationships and showcasing your skills. Soft touches on the network can augment the overall feeling prospects and clients have about you, all while proving your industry leadership. I recently gave a presentation… Read more »
The Content Questionnaire: Danny Wong, Shareaholic
In Brafton’s Content Questionnaire, marketing expert Danny Wong tells which tactics will help companies get ahead, or fall behind.
Employee Spotlight: Meet Brendon, sales executive turned strategist
Brendon Cottreau came to Brafton with a mission. Sure, he applied for a position as a lead generation executive and later excelled on the sales team. But he knew he wanted to get a foot in the door at Brafton because it offered a compelling opportunity: he could gain experience in online marketing and work… Read more »
Create content for B2B buyers at the ‘zero moment of truth’ – 3rd Thursday Tip
There is a new moment of truth that defines customer experiences and your B2B can intercept and influence these moments with smart content marketing.