Why video content analytics are critical for an optimal user experience [Interview]
Brafton sits down with Conviva to discuss the evolving world of video content and analytics.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 must-haves for SERP domination with content – 3rd Thursday Tip
Want to increase clicks in SERPs, but aren’t sure how? Brafton’s Third Thursday Tip will let you in on the secret to CTR success.
6 Authorship examples – including three businesses that get it
Content marketing has flooded the web with a range of content types, and Google looks to media based on authority, not budget or SEO.
What happens when your SEO traffic is only from branded keywords?
Brafton outlines strategies to enhance your content marketing campaigns with non-branded key phrases.
(WHY)ite Papers for SEO
White papers can be valuable components to any SEO strategy. These documents build organic links and help position publishers as authorities in their fields.
Content marketing recap: March 2013
From SMX and SES to the latest Webmaster video from Cutts, March’s content marketing insights on graphics and SEO can regine your strategy.
How your phone analytics affect your content marketing strategies … and more
Is your website content targeted at getting readers to move conversations offline? Businesses must take proactive steps to improve their phone conversions if they want to create cross-channel campaigns.
When your content metrics fail you
Marketers strive to improve their content marketing campaigns, but too often brands focus entirely on metrics and not the underlying strategy.
3 content marketing tips for Facebook’s revamped News Feed – 3rd Thursday Tip
Facebook’s new News Feed can help content marketers get their high-quality media in front of the right people, but it’s essential to understand the redesigned features first.
Sprinklr: Social analytics show you buyers’ real motivations [Interview]
Social chatter takes place every day, and businesses that spark worthwhile conversations online can drive sales. According to a J.D. Power and Associates study, 87 percent of surveyed consumers indicate that social engagement positively impacts their likelihood to purchase from brands they’re connected with online. With data-driven initiatives becoming standard practice, brands must adopt an… Read more »