Legacy

CapWest President and CEO Monte Robbins explains why he turned to custom web content to improve home buying for every American.

Auto brands that focus on storytelling over car features often produce more viral-friendly and engaging video content.

No summer vacation for content marketers looking to get an edge: July’s industry insights from Brafton can fuel stronger content strategies.

There may be a simple explanation for the public recoil at brands’ real-time social media marketing campaigns surrounding the royal birth.

Every SEO knows the sting of a failed keyword relationship – an outcome that can be avoided when you recognize the signs.

Marketers might lust after celebs’ follower counts on Twitter, but they should avoid certain behaviors that have proven to be social fails.

Brafton shares some content UX insights from the team behind the Reddit Insight tool, a platform that organizes the popular sharing platform by user context.

Content Marketing must close the knowledge gap between the brand and its customers. Learning to tell a story through content is key.

Brafton offers its 9 Golden Rules of Video Integration to help marketers get the most out of their investments in video content marketing.

Many marketers are so focused on getting leads to product pages, they fail to understand how several touch points may increase conversions.