Despite the success of businesses’ social media marketing campaigns, 50 percent of small business respondents reported they do not currently operate a Facebook page.
The growth of social media as a whole has led small business owners to reassess their strategies from the outset. While it may seem natural for a company’s website to go live before a social media page, nearly 20 percent of respondents reported their corporate Facebook pages were active first.
The survey also found that only 23 percent of companies use Facebook to offer discounts or contests. Simply providing information about the company and sharing content were the most frequent business activities and improved business the most.
A report from Roost released this week said that sharing visual content draws the most Likes for both enterprise and consumer social media accounts. Providing prospects with a photograph or comprehensive infographic increases the chances that page activity will result in conversions. However, varying content is important to avoid a feed becoming too stale.
