Article marketing is one of the best ways in which a firm can attract traffic to its website, an expert has claimed.

Industry commentator Atkinson David made his assertion in an article for the American Chronicle, noting that a piece of news which is well written and optimized for search engines will increase website traffic.

He urged marketers to remember that keyword density is vital.

“This method of writing involves repeating certain phrases or words on a regular basis that are related to the title or theme of the site,” Mr David continued.

Google then ranks the site highly for those often used and appropriate words or phrases, meaning the resulting traffic is relevant to the site, he added.

Portland-based web marketing firm Flyte reports that successful article marketing offers many benefits, including lead generation, search engine optimization and increasing site traffic.

Furthermore, it suggested articles can establish the firm as being authoritative figures within the industry or sector by showcasing them as experts.