Homegrown internet search provider Baidu will have a golden opportunity to cement its hold over the Chinese market as Google appears likely to relinquish its roughly 30 percent share of search traffic in the Asian nation.
For the search engine optimization (SEO) efforts currently targeting Chinese internet users, the news of Google’s probable pullout comes as a sign that Baidu will grow even more dominant than its current 58 percent market share, as no other competitor has more than 6 percent, according to PC World.
Shares of Baidu have gained in price and volume since the news of Google’s prospective ceding of the Chinese market, and were being valued at roughly $464 by the week’s end, according to the Times Online. That newspaper says that Baidu’s success is due both to its careful attention to local search trends and its cozy relationship with Chinese authorities.
Search engine optimization (SEO) experts say that Baidu will become more or less the only important target surface for the Chinese search market as it moves to take over the market share of its only serious competition.
