Southern garment retailer White’s Big and Tall seo-firm-announces-new-seo-contract-with-whites-big-and-tall.html” target=”_blank” >will use search engine optimization (SEO) to help sew up their share of the holiday retail market.

The independent clothing seller for plus-sized clientele opened its first store in Mobile, Alabama in 1974. White’s Big and Tall offers name-brand clothing in the frequently hard-to-find upper size ranges, helping to differentiate it from the rest of the market and positioning the company to take advantage of the coming holiday retail boom.

The company now hopes to pit its hard-earned retail experience against worldwide competition, with search engine optimization (SEO) to bring its name to the attention of online shoppers. White’s has opened its website to SEO professionals, who will overhaul all content and design to ensure that the site is optimally configured to attract natural search engine hits.

Businesses from widely varied industries are all using SEO to help drive traffic to their online entities. From traditional retailers like White’s to online gaming sites like Play LA are redesigning sites with a view towards improved natural search results.