Molly Buccini

Let’s talk about Facebook and its recent News Feed update that’s positioned to give less visibility to brand pages.

The idea is that Facebook wants to cater to what people want to see, focusing on friends over businesses. We’ve heard this one before. Since last year’s algorithm update, brand reach usually only amounts to 1 to 2 percent of total followers. And with upwards of 40 million small business pages on Facebook (up 10 million from last year), the competition is only increasing and getting your message across is tougher than ever.

05.01.2015_ContentCoffee-03 (2)So, this naturally has marketers asking if they should even bother investing in Facebook these days. If you do think it’s right for your business, it might be time to invest in social ads.

Ads are something social users love to hate. Even if people say ads are annoying or distracting, we’re pretty sure this is an ‘actions speak louder than words’ situation. Based on the results we’ve seen with clients, they do drive results

Take one client in the tech industry. This client introduced social ads to boost referral traffic and on-site conversions. Not only did their ad reach more qualified users, but it also increased reach for their organic posts. The result was an increase in transactions, revenue, time on site and pages per visit.