Ted Karczewski

​Whether companies use Twitter to engage audiences in real time or as a megaphone to reach the masses, posting powerful Tweets at the perfect time has been proven to generate revenue. Brafton reported that 85 percent of brands saw improved user engagement when they incorporated real-time marketing practices across their websites. These features include live chat options and social sharing icons, and leveraging the right Twitter marketing campaigns can add more dollars to profit margins.

SumAll’s Mark Uzunian wrote a blog post a few months back that calculated the exact value of Twitter content in today’s socially driven marketplace. By now, most industry-obsessed professionals know a single Tweet is worth around $25.62, while a ReTweet is valued at $20.37. With companies publishing at least six unique Tweets per day,​ they can generate a meaningful return by focusing on conversations taking place within their industries. SumAll data shows companies that successfully integrate Twitter into their online marketing strategies see a 1 to 2 percent increase in total annual revenue.

While the microblogging network has grown into a standard practice for many businesses, it’s important for marketers to understand how it compares to other mobile-first applications. SumAll also reported that one Instagram follower is worth 10 Twitter followers. Twitter may be the go-to solution for companies today, but as marketers learn how to effectively measure the ROI of social media content, plans may transition to more profit-driven touch points. Brands can see results from Twitter, but it’s also important for every marketer to keep a close eye on the social industry in general. There’s a ton of money to be made through customer engagement, and the cash cow has yet to be revealed to the masses.