The inclusion of an internal search function allows Google+ users to search for a specific term on the entire social network.
The search tool immediately provides users with the Google+ content it deems most likely related to their term. Users can toggle through all content, profiles containing the term and Sparks, which provides web content of all kinds related to the term.
On the surface Google+ search seems the same as a typical Google web search. However, the Sparks feature only relays informational, news or entertainment content from across the web. Searching, for example, for “Brafton” does not include a link back to the Brafton.com website, but it does offer links to our recent news articles and blog posts. This suggests that brands hoping to gain search visibility on the platform need to invest in fresh content marketing updates to achieve inclusion.
In terms of the profiles yielded in search results, the aggressive privacy standards discussed by Google are upheld. Any information on a user’s profile that is private to a specific Circle is not subject to a general public search. Furthermore, if parts of a profile are public, but others are private, the searcher will not be able to see the protected information.
Users can save previous searches to reassess results and compare from day to day.
Adding these new adjustments is critically important for Google. Despite its widespread popularity in the earliest stages of release, Brafton reported last week that Google+ has seen substantially less activity in the last two months.
