It’s probably not something most companies think about, but there are a number of legal issues to take into account when doing any sort of video marketing campaign.

Intellectual property attorney Mark Rosenberg, who spoke at the Search Engine Strategies convention yesterday, shared some of his thoughts on the topic with ReelSEO.

One of the things companies don’t realize, according to Rosenberg, is that creating a video advertisement is no different than making one for television, which means making sure the proper release forms are signed by everyone in the video.

Rosenberg also said he expects to see more cease-and-desist orders and lawsuits as it becomes easier for companies to use and produce video.

"I think a lot of people who are producing and using online video have no awareness of the magnitude of legal issues out there," he told ReelSEO’s Grant Crowell. "It’s not that most businesses don’t care, it’s just that they’re not even aware of them."

Rosenberg recommends that companies that are using video should have legal counsel to avoid any potential problems. Using video brings up not just copyright and trademark issues, but publicity issues – like using someone image, voice or likeness – as well.