Joe Meloni

A report from the Creative Group found 7 percent of U.S. companies have added Pinterest marketing to their social campaigns, but more will likely make the platform part of their social media marketing strategies moving forward. Integrating Pinterest into a web presence can help companies increase visibility for their sites, especially if they invest in visual content. 

The Creative Group found that, on top of the 7 percent currently using Pinterest, 10 percent said they like the platform and will soon make it part of their web presence. While 44 percent said they have no interest in using Pinterest, the steady growth indicates that Pinterest has found a strong niche on the web.

Marketers who make images, infographics and other kinds of visual content a larger part of their social campaigns are especially well-suited for Pinterest given the site’s format.

“With so many potential social media opportunities for businesses, marketers must carefully invest their time and resources in those that best match their demographics and brand personality,” Donna Farrugia, executive director of The Creative Group, said in a release. “Pinterest has attracted a huge following quickly, but companies may be waiting to see if its popularity will last … to determine if a presence there makes sense.”

Pinterest recently rolled out mobile applications, which could make the platform even more attractive for companies planning to improve their social strategies. Brafton reported that the apps are available for both iPhone and Android users.