In 2015, email marketers want to increase click-through rates
Studies show that brands are increasingly concerned with boosting email click-through rates – but how can they encourage greater engagement with their marketing materials?
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Tips to optimize your content for mobile readers
Mobile search is becoming a top priority for marketers. Here are some strategies that can optimize web content for mobile viewers.
Instagram continues to crush other social marketing networks in brand engagement
Continuing a trend that began earlier this year, Instagram blows its competition out of the water with the amount of engagement between users and brands.
Freebase is shutting down – What does it mean for the Knowledge Graph and SEO?
Google announced that it’s shutting down Knowledge Graph source Freebase. Learn about what brands should do to make sure they stay visible in search.
Different content performs better at various points in the sales funnel [study]
High-quality content is high-quality content, but some resources work better at various points in the buyer’s journey than others.
Visitors who click promoted content leave within 15 seconds
Promoting social posts can net a boost in visibility and traffic, but a lot of promoted content doesn’t target the right users or successfully move them further down the sales funnel.
Tweet tip – Marketing #TWIT
Marketing tip: Don’t tweet like an early bird if you’ve got an audience of night owls. Marketing #TWIT
Facebook offers customized social marketing CTAs
Changing a single word in a call to action, whether on social, blog content or in an email, can have a huge impact in raising conversion rates.
Biggest social marketing trends for 2015
Marketers are budgeting more for social media, and there are some trends they need to pay attention to for greater ROI.
The unexpected ways Millennials interact with brands on different social networks
Brands may find that their money audience spends time on different networks, but they have to create distinct content to resonate with qualified leads.