Lead generation tops list of 2015 web marketing objectives [study]
Brands want better SEO performance and improved traffic, but in 2015 most companies are looking at lead generation and how it affects their bottom lines.
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Which social networks are growing fastest? Tumblr, Pinterest & Instagram
Identifying the best social media marketing channels means taking a hard look at where audiences and customers spend their time online.
The more you Tweet, the more engagement you get, according to top brands
A study of the top 100 social media marketing brands finds consistent daily Tweets are the best way to increase engagement and more followers.
Why content marketing is killing impulse purchases
Consumers aren’t buying on impulse anymore. They’re researching products by reading web content before purchasing.
Marketers agree: Inbound is better for lead generation
Marketers find inbound marketing is more successful than outbound for one of their top goals – lead generation.
More than half of marketers say their inbound leads are qualified
By choosing the right content marketing resources to publish, brands can make sure leads are likely to convert when they eventually speak to sales.
Why blog? Marketers with content are 13x more likely to see ROI
A survey of marketers found companies that blog are 13x more likely to see ROI than their competitors.
63 percent of Google image search clicks turn into site traffic
Looking to boost clicks, time on site and engagement with web content? It’s as simple as adding featured images and inline pictures on a company blog.
75 percent of tech companies outsource writing, 51 percent outsource graphics
Infographics are a great resource for holiday content marketing promotions, particularly in the tech industry in which over half of brands outsource graphic production.
Google opens the gate: Social profiles show up more often in SERPs
Two major social media marketing developments could affect how brands strategize: Google is showing more social profiles in Knowledge Graphs and Twitter has indexed its entire library of Tweets.