Content marketing driving engagement in auto industry
Millennial Media says the automobile industry has been one of the most aggressive adopters of diverse digital marketing campaigns.
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Millennial Media says the automobile industry has been one of the most aggressive adopters of diverse digital marketing campaigns.
Stephanie Hobbs wrote for Search Engine Lands that businesses dependent upon local audiences must take advantage of the web to improve brand image.
Matt Cutts turned to his personal blog on Tuesday to invite user recommendations for improvements to search in 2012.
Tailoring a keyword strategy to the needs of a mobile audience is critical for businesses hoping to target smartphone and tablet users.
The rapid growth of the mobile web has made it critical for businesses to optimize their content for access via mobile applications.
A report from Unity Marketing found that affluent shoppers are increasingly likely to convert after seeing being exposed to social media marketing.
Email marketing campaigns focused on important information often succeed more than longer messages, MarketingSherpa found in an internal study.
With tablets and smartphones becoming more popular, the onus is on marketers to tailor campaigns to mobile platforms.
As search engines reward quality content, one expert says social media sharing and internal linking key are elements of enterprise content marketing plans.
Twitter decided to eliminate the Deck.ly feature from TweetDeck to promote consistency throughout its services, and it also announced Twitter Web Analytics.