Pointing to improvements made in the past year, Cutts demonstrated that Google is constantly trying to make its search as focused on user behavior as possible.
For marketers, Google’s commitment to consistent improvements necessitates constant site surveyal. Content marketing campaigns heavily focused on SEO must adjust as frequently to ensure a business meets its goals of driving traffic and spurring prospect engagement.
Some of the suggestions users have given Cutts thus far include more social elements of search and easy shifting between producing personalized and general results. Indeed, personal search transparency seems to be something on many consumers’ (and marketers’) minds for the coming year. As Brafton reported, at the recent SMX East conference, the benefits of result relevancy and detriments to content discovery associated with personalized search features were discussed.
Another focus area for Google moving forward will likely be adjustments to mobile search, as its Android search function is one of the most popular applications, Brafton reported last week.
