Stop by and chat with Brafton at #Pubcon in Las Vegas Oct. 7-8
If you want to learn about social media marketing and optimization – and you’re interested in meeting up with some of Brafton’s finest – visit Pubcon in Las Vegas Oct. 7-8.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The pros & cons of infinite scroll pages via #SMX
At SMX, panelists discuss the pros and cons of infinite scroll to help you determine whether it’s the best UX for your website.
Panda winners: news and blogs – Panda losers: thin content
Sites with rich, unique and interesting content see better search rankings in the wake of the latest update to Google’s Panda algorithm.
Want to use content for retargeting? Facebook Atlas might have the mobile edge
Extract: Facebook announced Atlas, a new technology to target consumers with paid ads across networks and devices, reminding marketers just how important segmenting and targeting is to online ROI.
4 Tiers of content marketing to drive business results via #SMX
Are tech + marketing the content dream team? Learn the 4 tiers of content marketing from SMX East 2014 to put the two to work for your goals.
Social is the new SEO: 3 #SMX tips for clickable, personal content
Here are 3 steps to creating good SEO content that’s inherently social, from IBM’s VP of Marketing at SMX East 2014.
Optimize social content for short, frequent viewing sessions
As social media app usage increases, people will be looking for easy-to-read content that can be consumed in a matter of minutes.
2 ways to optimize content for holiday marketing … before it’s too late
The end of the year is coming, and brands need to make sure their web marketing strategies are ready for the increased economic activity that accompanies the holiday season.
How to understand the story behind your content marketing numbers
Bigger isn’t always better, especially when it comes to Google Analytics data – so make sure you understand the story behind your content marketing numbers.
Panda 4.1 expected to benefit SMBs creating quality content
Google just released a new Panda update, and it’s good for smaller businesses that create high-quality content.