63 percent of B2B companies will expand their content marketing budgets next year
B2B brands understand the importance and utility of content marketing, and many of them are dedicating more budget to these practices next year.
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To commemorate 1 billion daily video views, Facebook adds video marketing metrics
Brands that engage in video marketing should be publishing on Facebook, where this type of media gets an incredible amount of exposure.
Twitter adds ‘Buy now’ button: Ecommerce and social marketing collide
Twitter is shortening the sales funnel for some businesses, but not all social media marketing campaigns will benefit from the newly released “Buy now” button.
Twitter expands visibility for content-hungry users
Brands should take advantage of Twitter’s latest functionality tweak: Favorited Tweets in highly active users’ timelines.
If content marketing is “dead,” what are you going to do to get people to your website?
Is content marketing dying or simply “evolving”? Here’s our take.
Will infographics help financial services firms break into social media?
New guidance provides financial services firms with an idea about how to get active on social media with complete transparency – infographic content.
Let me Facebook that for you: Search marketing comes to social networks
Facebook adds keyword-oriented search to its list of functions aimed at making the site a search marketing competitor to Google.
Blogs with original images get 2-3x as many shares as stock photos [study]
A study finds content with original images gets more social shares, suggesting brands should invest in their graphic marketing this year.
The marketing lesson in FB’s new ad policies: Consider viewers’ capabilities
Site UX isn’t just affected by design and organization – as Facebook demonstrates, download speed and connection quality are also important web marketing factors to consider.
Search now, secure later: HTTPS not a significant ranking factor yet
Google wants webmasters to beef up site encryption to improve search performance, but a recent study found no evidence that the change has gone live yet.