RSS has become a useful marketing tool and is one of the top ways to increase traffic to a website, an expert has asserted.

Derrick Carpenter, writing for online promotions resource Magnetic Sponsoring, suggested that the benefits of using an RSS feed are multiple.

News sharing can boost search engine rankings, build consumer trust and increase the number of returning visitors, he claimed.

Furthermore, it can allow a company to become a dominant authority within its industry, Mr Carpenter continued.

"If you want to get even better results, you should set up a blogger on your main domain. This will result in adding thousands of users per month to your website," he added.

The E-Site Marketing agency suggests that by using RSS to keep clients and potential clients informed of fresh content, a firm can build stronger relationships with their customers.

It agrees that ultimately, this will generate increased revenue and boost search rankings.