5 Brilliant content ideas from #CMWorld 2015
Insights from Content Marketing World that will help marketers focus on big-picture wins.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The biggest SEO updates of Summer 2015
Here’s a video highlight of the hottest SEO updates of summer. But the real sizzler might be this: Marketers seem to care less about SEO.
3 social contests that stand out this Back-to-School season
Hey everyone – Molly here for your weekly Content & Coffee. Summer’s coming to a close and marketers are in competition to get their brand into the back-to-school spotlight. Google shared data earlier this year that back-to-school search queries were up 48% from last year and searches were starting earlier than ever. Marrying social media… Read more »
How content can bridge the gap between your sales & marketing teams
How to create content that bridges the gap between your sales and marketing department.
4 video marketing beginner mistakes to avoid
Videos are one of the most successful formats for web conversions – but people’s preferences have become more sophisticated than ever before.
79% of marketers aren’t budgeting for SEO – here’s why
This doesn’t mean marketers aren’t thinking about search marketing – which is good. If anything, search is more important than ever because it’s how everyone looks for products these days.
1 website page you can’t ignore (but probably do)
Did you know hubpages like blog archives and resource centers actually get more earned links than individual posts?
Google pilots Buy Now buttons, shuts down Google Photos
Hannah’s recapping the top content marketing news from July.
The best time to plan holiday marketing campaigns? Now
Non-holiday businesses see 40% of their total sales in the last two months of the year – we recommend planning a big campaign now to end the year strong.
4 Crazy content experiments to try this summer
The summer’s heating up, and brands should try these four content marketing experiments to make it a stand out sales season.