The Brafton Blog

On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay — whether it’s a cozy cabin or a large house — will be quicker and easier for travelers.  Let’s examine how Google’s dedication to enhancing the… Read more »

These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Read more »

Navigating digital marketing in 2024, business owners and marketers often ponder the critical question: “How much do Google Ads cost?” Answering this question is crucial, as these ads play a key role in developing effective digital marketing strategies.  Google Ads — known for their wide reach and targeted precision —  are essential for businesses seeking… Read more »

Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results, while others struggle to make an impact? The secret often lies in a robust content strategy, seamlessly integrated into SEO efforts.  Here, we’ll explore the nuts and bolts of what makes a content strategy pivotal for SEO… Read more »

“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t.  Although a touch of faux confidence might lend an authoritative tone to an email blast, leaning on sensational statistics you found under clickbait headlines can quickly erode the credibility of your content. Thanks to factors like social media, digital self-publishing… Read more »

Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Read more »

Domain Authority (DA) is at the forefront of modern SEO strategies: It serves as a crucial indicator of a website’s credibility and its potential to rank in search engine results.  Our guide focuses on unraveling the nuances of DA and its application in enhancing link-building strategies. We’ll explore how to interpret DA scores, enhance your… Read more »

Content marketing is a proven powerhouse strategy that works wonders across all sorts of industries, from tech startups to health care giants. But in the manufacturing world, it’s a different beast altogether. This blog is your practical guide to mastering your branding in the unique and challenging field of manufacturing.  We’re here to help you… Read more »