The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO industry adjusts as Microsoft and Yahoo finalize partial merger
A deal that will see Microsoft’s Bing search engine deliver results for queries from Yahoo’s search portal has been completed, according to the two companies, but regulatory approval in the U.S. and EU i
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Google releases speedometer for the web
The news that page speed will be included in Google’s ranking algorithms as of 2010 was received with interest in the search engine optimization (SEO) community, and not without a measure of trepidation. Howev
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News sites could charge for content, but risk alienating consumers
MediaPost says that a recently released study by the Boston Consulting Group indicates that consumers are willing to pay small monthly fees for access to online news content, which could help fund search engine opti
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Solid SEO incorporates non-English results, experts say
Maintaining the "long tail" of a search engine optimization (SEO) campaign conducted in multiple languages is frequently trickier than a simple use of Google Translate, according to SEO experts. Andy Atkin
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Bing Maps could be big for localized SEO
Google Maps is no longer the unchallenged king of online services for directions and geographic search, according to Greg Sterling of Search Engine Land. A rival, in the form of Microsoft’s Bing Maps service,
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Black Friday online searches see 50 % bump over 2008
Search giant Google reported this week that Black Friday was a good holiday for both online retailers and search engine optimization (SEO) specialists, as web shoppers searched for the terms "Black Friday sales
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Google reveals biggest search term of 2009: Michael Jackson
If any search engine optimization (SEO) campaign, at the beginning of 2009, had targeted Michael Jackson as a search term, they may just have won the jacko-pot: Google’s annual Zeitgeist report revealed that &
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Stop the presses: News Corp might not de-list from Google after all
Several public comments made in recent months by News Corp owner Rupert Murdoch were thought to be indicative of a possible deal between Murdoch and Microsoft to de-list all News Corp content from Goo
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