The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What is a Fintech Content Writer and How Do You Choose One?
In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance and technology, their ship name wo
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How to Create a Project Communication Plan (+ Downloadable Template & Infographic)
Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.
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Google Refreshes Its SEO Starter Guide: A New Approach for Beginners
As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field of search engine optimization (SEO). The gu
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Exploring the Impact: How Virtual Reality Could Change Content Marketing
Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s probably even more true for
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You’ll Never Believe These 7 Clickbait Examples That Actually Work (or Not?)
There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind successful, and sometimes dece
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The Commercial Value of Educational SEO: Addressing Common Marketing Misconceptions
Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job tackling the very serious matter of funny email sign-offs. We di
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GA4 Setup: Get Started in 9 Essential Steps
Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If yo
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Dental SEO Content Marketing: How To Polish Up Your Online Presence
In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation takes hold, it’s al
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