The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What is Predictive Marketing? (Infographic)
Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.
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Mastering Analytics: How To Leverage Looker Studio for GA4 Data Insights
If you’re in marketing, gathering data can make you feel like a kid at the ice cream shop. You start out excited by the variety but equally overwhelmed by the choices. After serving yourself a giant portion, you end
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GA4 Conversion Rate: Everything You Need To Know
Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previo
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A Global Strategist and Mother – Fiona Spiteri’s Journey at Brafton
Meet Fiona Spiteri, a name synonymous with creative thinking and strategic brilliance in the world of sales and marketing. As Brafton’s Director of Sales and Account Management for the APAC region, Fiona
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How To Check Keyword Ranking On Google
Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at
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Search Engine Marketing 101: The Ultimate Guide
Entering the world of digital marketing can sometimes seem like trying to walk through a thick fog, and yet, search engine marketing (SEM) is allegedly supposed to give you instant success. Don’t let the whirl
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10 Content Planning Tools To Simplify Content Marketing
Business can be rough, and content marketing is one of the race tracks where that becomes obvious. Over the last few years, you could watch competitors go from a gentle walk to sprints. Since the advent of artificia
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The Web’s Attention-Grabbers: Structured Snippet Examples & Best Practices
Want to fully appreciate the value of the structured snippet, a Google Ads extension that enables the search engine to give readers even more information about your business? Then you need just one old adage: “You n
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