The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Creativity, content and comics with Chris Hassan
From writing news and content to editing and management, Chris Hassan has become a household name at Brafton.
What are Rich Snippets, and why should I care about them?
A Rich Snippet is a visual feature that Google displays in search engine results pages. Adding schema markup to existing HTML, marketers and webmasters can help search engines serve better, richer results to users. Expect higher click-through rates, lower bounce rates and optimum search presence.
What is an infographic and how is it made?
From definitions to creation to measurement, here’s an inside look at all the creativity and resourcing that goes into making an infographic for content marketing purposes.
Google featured snippets 2020 update: What you need to know
Google will no longer allow articles to claim an organic page 1 position AND a featured snippet – here’s what you need to know about the change.
Digging into graphic design with Tim Olech
His graphic design interest goes back to his high school days, but Tim’s creativity and work ethic are as fresh as ever.
The 2020 State of Content Marketing Report
What does the world of content marketing look at the beginning of 2020? And how will it be different by the time 2021 comes around? Find out in our State of Content Marketing Report.
18 surefire ways to come up with clever article ideas every time
Keep your blog page stacked with high-quality articles by following these content ideation tips.
What is a style guide and how does it support your branding efforts? (infographic)
Consistent branding across every channel is easy to understand but difficult to execute. Here’s everything you need to know about creating a style guide for your brand.
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
