The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Nonprofits see benefits from online marketing
When people think of online marketing they typically envision corporations and small businesses using online tools to sell products and services, but it turns out some nonprofits are using online mark
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Will Google outage force users to other search engines?
Google confirmed that a variety of its services experienced outages today due to an error which it says caused a "traffic jam," but could today’s outage drive some people to other search eng
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Small businesses missing an opportunity with SEO
The internet is often thought of as the great equalizer as it can often level the playing field for some small businesses, but in order for it to work entrepreneurs need to get involved by using tools
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Organizations going to extreme lengths for online marketing
If there is any question about the importance of online marketing and social media today, one need only look at the dramatic lengths some organizations are going to in hopes of gaining visibility thro
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Will new Google features change SEO?
In the world of search engine optimization (SEO) number one ranking is the goal of most organizations, but new features from Google may have some wondering exactly where the top ranking is most important. Yesterday
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Google to unveil ‘rich snippets’
Earlier this year Google announced changes to the snippets users see on search engine results pages (SERP), and now the search giant says it will be introducing "rich snippets" to help searc
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Twitter as a search engine threat is ‘overblown’
When Twitter recently announced it would be making adjustments to its search function many people noted that it might mean the micro-blogging service could rival other search engines, but industry exp
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Retail sites should focus on SEO, not customization
A new report from Gartner notes that ecommerce website may be better suited spending their budgets on items like search engine optimization rather than a custom website. According to the report, these sites may be a
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