The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is Google testing personalized search?
The blog Google Operating System has apparently discovered a new customization option that Google has been testing – called "preferred sites" – which could alter the way search engine optimizat
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Unpopular keywords could help SEO
With so much content on the internet, it’s sometimes difficult to differentiate from everyone else and get some attention, but SearchEngineLand’s Aaron Wall says one way is through using some less tha
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Will Web 3.0 affect SEO?
It seemed only a matter of time, but it appears that the end of Web 2.0 is almost at hand, giving way to Web 3.0. A post from Tom Wilde on SearchEngineLand says that the new generation of web content will be more fo
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Real estate companies not taking advantage of SEO
A new study finds that real estate companies are not using search engine optimization (SEO), causing them to miss out on a cost effective way to gather leads during a tough housing market.
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Ads more effective on original content sites
Websites with original content have better advertising effectiveness than sites without, according to new research from the Online Publishers Association. In addition, the research shows that the coveted 18-34 demog
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Google dominates search engine market
It should be no surprise that a new study from Nielson Online finds that the search engine market is dominated by Google with well over half of the market and the largest gain since 2007. In the U.S., more than eigh
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Affiliate Summit West is sold out, kind of
Affiliate Summit announced earlier this week that its forthcoming Affiliate Summit West Conference was a sell-out, but apparently that doesn’t mean tickets aren’t still available. As of noon Friday there
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Search marketing industry to grow in 2009
All signs point to search engine optimization becoming more important for companies as more people harness the power of the internet and use search more frequently. New research from JP Morgan predicts that worldwid
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