The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Retailers ‘intensifying holiday email marketing campaigns’
American retailers are stepping up their holiday email marketing strategies with increased references to Christmas-related terms, the latest Retail Email Index has shown. According to the Retail Email Blog, the numb
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B2B marketers ‘must consider Gen Y in SEO campaigns’
Business-to-business (B2B) marketers would do well to ensure that the Generation Y demographic is one of their target audiences when performing search marketing campaigns, according to one expert.
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Top US firms ‘need to do more with SEO’
Fortune 500 companies need to do more to ensure their websites are visible in search engine results, according to a new report from consultancy Conductor. The New York organization’s study looked at the websit
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SEO ‘important’ in online press releases
Businesses that issue online press releases should incorporate search engine optimization (SEO) tactics to ensure their news stands out, an expert has advised. Writing in a post on the Mashable blog, Sarah Evans of
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Companies can “punch above their weight” with online marketing
Online marketing can give small companies the opportunity to compete against larger rivals, an expert has claimed. Tink Taylor, business development director at internet marketing firm dotMailer, said that social me
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Importance of sender address stressed for successful email marketing
Companies looking to make the most of their email marketing campaigns need to bear in mind how important it is to have a good sender address. This is the according to an article from ClickZ, which suggested that a r
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How to make videos search engine-friendly
One marketer has offered advice on how organizations can best make their online videos more accessible by search engines. Speaking to MarketingSherpa, Weather.com search marketing manager Derek Fulford explained tha
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Expert: Integrate SEO with email, social media
Marketers would do well to ensure their search engine optimization (SEO) campaigns integrate with the company’s existing email and social media strategies, an expert has said.
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