The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Online videos attract both sexes
Two new studies show that men and women are watching online videos in relatively equal numbers, with a total of about 80 percent of the U.S. online population watching videos on the web at least once
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Tips for getting the most out of search engine optimization
Almost half of all internet users look for business’ or some sort of product or service every day using a search engine, according to a recent study by MediaWeek.com. This makes for the perfect opport
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Innovation ‘may be key to recession online marketing’
Innovative online marketing may be the best way for advertisers to come out of the recession in good shape, it has been suggested.
Web traffic is increasingly shifting towards sites – such as
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Web traffic is increasingly shifting towards sites – such as
Online search becoming more popular in US
US web users conducted about 12.6 billion core searches during October, according to a new report. Statistics from comScore show that this represented a seven percent increase compared with the 11.8 billion core sea
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Firms ‘must approach social marketing in new ways’
Businesses need to formulate new ways of making money from social networking as research has suggested that traditional ads do not work on the platform, it has been advised.
According to a ne
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According to a ne
Search marketing ‘to see higher-than-average growth’
Global spending on search engine marketing will rise faster than that on overall advertising in the next two years, it has been predicted. Investment banking group Collins Stewart said in its latest report on the on
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Email marketing activity increases again
The latest figures from the Retail Email Index have shown another increase in email marketing activity among US retailers.
According to the index, email activity surged by 11 percent in the w
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According to the index, email activity surged by 11 percent in the w
Online marketing sector still growing, says IAB
Revenues from online advertising in the US approached $5.9 billion in the third quarter of 2008, according to a new report from the Interactive Advertising Bureau (IAB). The organization, which compiled the figures
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