The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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8 voice search statistics in 2019 and why they matter [Infographic]
Everything you need to know about this new digital wizardry and its impact on modern marketing.
Content Marketing Weekly: Out with the old, in with the new
This week, we dive into some of the industry news that’s motivating brands to prioritize content marketing.
Google BERT Update: What to know and what to do
The BERT update was called one of the biggest leaps forward in Search history. Here’s what you need to know and how to respond.
How to write a product description that sells (+ 11 examples)
Effective product descriptions not only give customers information about the offering but also deliver psychological appeals.
Above the Fold episode 3:4 recap: Digital dating for dummies
Francis returns! And he brings Meredith Golden with him to school us all on online dating.
Marketing and advertising: Understanding the difference
The concept of marketing is like a nesting doll – it includes several key strategies that enable companies to reach their target audiences and achieve their goals.
Content Marketing Weekly: Under the hood edition
This week’s content marketing insights and tips are all about figuring out what forces drive your efforts – and how you can better understand these elements to improve your results.
Curating content with Hannah Leibinger
Get to know one of our senior account managers, Hannah Leibinger, and how her content marketing career plays out at Brafton.
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