The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Passing the Vibe Check with Ramiro Gonzalez
As creators, marketers, storytellers and members of a global society, consuming information is a huge part of our everyday lives. But what can happen when we put down the phones, switch off the screens and let inspi
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How To Know If Your Site Is ADA-compliant
Imagine the internet as a bustling city, vibrant and brimming with information and personal opinions. Now, think of the Americans with Disabilities Act (ADA) as the civic engineer who ensures everyone, regardless of
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Google Enhances Vacation Rental Listings with New Markup Support
On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay — whether it&
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GA4 360 Explained: Analytics 360 Vs. GA4 Standard
These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features
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Content Strategy in SEO: Planning for Success
Have you ever wondered why some websites seem to effortlessly climb to the top of search engine results, while others struggle to make an impact? The secret often lies in a robust content strategy, seamlessly integr
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Everything Content Marketers Should Know About Fake News
“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t. Although a touch of faux confidence might lend an authoritative tone to an email blast, leaning on sensational statistics you
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GA4 Path Exploration: What It Is and How to Use It
Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path;
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How To Use Domain Authority as a Link-Building Metric
Domain Authority (DA) is at the forefront of modern SEO strategies: It serves as a crucial indicator of a website’s credibility and its potential to rank in search engine results. Our guide focuses on un
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