The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content Marketing Weekly: Don’t be scared of a content marketing strategy revamp
Frightened by the idea of a content strategy revamp? Consider this edition of CM Weekly your savior this Halloween.
How to ask for a review: Top tips for case studies, testimonials and beyond
Whether you’re encouraging B2C customers to review your products or setting up case studies with your B2B clients – or anything in between – your pursuit of third-party feedback can be an essential part of your company’s content strategy.
6 actionable ways images increase conversion rate [Infographic]
Trust us: Using images in your content can improve conversion rates. Here’s how those images bring in customers, and which visuals to use for the best results.
Content Marketing Weekly: Google keeps on doing Google things
In this edition of the Content Marketing Weekly, we draw our attention to the latest Google search algorithm update.
A review of KWFinder: Plenty of bang for your buck, and then some
How does this proverbial new kid on the block stack up against the likes of SEMrush and the other keyword-research colossuses?
Growth marketing 101: A practical guide
A simple explanation of a not so simple but incredibly important type of marketing.
Instagram metrics: What to track and actionable performance benchmarks
Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.
Content Marketing Weekly: The pumpkin spice edition
Here are three articles that show off great marketing ideas to make your fall season a productive and effective one.
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