Employee spotlight: Meet Lauren, Senior Operations Support

CSR is a concept businesses are becoming familiar with because it’s one of the best ways to convey their values and support communities.

One Brafton customer shows how a blogging strategy can help B2Bs that care more about the quality of leads than the quantity.

In anticipation of Brafton’s upcoming webinar, “Repurposing content: How to do more with less,” we caught up with hosts, Marketing Director Katherine Griwert and Senior Director of Content Francis Ma, […]

In this week’s Content Questionnaire, we asked Mel Carson of Delightful Communications to give us his exclusive perspective on web marketing.

His clients love him, his teammates appreciate his killer writing abilities and he’s known around the office for stellar banjo-playing skills during “Brafter-hours” and excellent taste in sandwiches. We’re talking […]

When you write content for your business, you don’t need to push your products on readers to be successful. You just need to be real.

[sublimevideo poster=”http://www.brafton.com/wp-content/uploads/2014/04/James-McClister-Brafton.png” src1=”http://videocontent.brafton.com/b9cc69a148bd9f4d/video/custom/mp4/1525-96.mp4″ uid=”1f17cad2″ id=”1f17cad2″ width=”755″ height=”425″] Meet James. He’s a Chicago-based news and content writer at Brafton, and since he joined the team in 2013, he’s all about getting […]

Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results.

This Earth day, look for ways to conserve creative energy and marketing resources toward a clear goal – your audiences and your bottom line will thank you.