Social media is all the rage for marketers, and although it’s a powerful tool, it is inherently superficial, and operates through distinct channels that must be understood in order to maximize its benefits.
In this video, Brafton polls people on the streets of Boston to find out whether they prefer Facebook or Google+ and why the engage brands on social media.
Experience.com discusses the ways Brafton has improved revenue for its company.
Penguin updates are expected to shake up SEO, and Brafton offers tips on diagnosing Penguin hits and recovering with social, link-worthy content in this month’s Third Thursday Tip video.
Daniels Trading found a comprehensive social media marketing strategy served as a strong complement to its existing website content sharing.
As marketers continue to develop new strategies to meet the needs of clients and connect successfully with readers, they must carefully balance the measured inclusion of complex information with the succinct, immediate tone and style that readers demand.
Developing a content marketing strategy is especially useful for businesses that think about the kinds of content that will appeal to each part of their target audiences.