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    7 Spooky infographics show “boring industries” can have fun on Pinterest

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    How can a B2B use Pinterest? Infographic marketing

    Employee Spotlight: Meet Max, Sr. Business Development Executive

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    When asked about Max Christopoulos, Braftonians around the salesroom in Boston had quite a few praises to sing: “He’s an example of excellence,” “He’s a great multitasker” and “He’s got […]

    What kind of video do you need? A guide to goal-focused video marketing

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    To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here’s a breakdown of how formats support your sales funnel.

    What makes a good content writer?

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    Brafton writers play a critical role in our clients’ success, and making the right choice every time we build our team is essential.

    Scary social: 13 Cringeworthy brand fails of 2014

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    In the spirit of Halloween, here are 13 scary social media moments of 2014 – what went down, how the brand handled it – and our advice for next time.

    What makes marketing videos effective? Our director on creativity, investment & message

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    Brafton’s Director of Video Product Perry Leenhouts on “the new Hollywood” and boring brand videos.

    Content Questionnaire: Melissa Ashcraft, Wacom

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    Melissa Ashcraft, Senior Social Media Manager at Wacom shares her take on the digital marketing landscape, including some social media pro tips.

    Employee Spotlight: Meet Max, Social Media Strategist

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    Max was fresh out of college when he started at Brafton. We’re talking extremely fresh – he interviewed for the job the day after he graduated from Boston College. It’s […]

    Content payoff: Blog attracts qualified audience that converts 2x as often

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    One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.