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    Introducing Brafton’s new senior director of content


    Brafton’s new Senior Director of Content shares her favorite types of web content and her goals for our Chicago office.

    How to cut your content’s bounce rate #12DaysofContent


    These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.

    Conquer the content marketing White Whale: Getting your brand’s voice and tone right


    Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.

    How to tell if your content makes people more likely to buy #12DaysOfContent


    Marketers can measure the ROI of their content when they use Google Analytics correctly. Here are tips from our Lead Strategist.

    How to use video for instant marketing wins #12DaysofContent


    Video content can drive instant (and long-term) results in web marketing if brands create a strong strategy. This video explains how.

    How to reach more leads with a social strategy #12DaysOfContent


    Social media marketing is one of the most effective ways to reach new leads online – here are our tips for building a strategy and measuring your results.

    You know you’re a content writer when…(GIFs)


    What’s it like to be a writer at a content marketing agency? Just ask our editorial team!

    Design tips for more conversions #12DaysOfContent


    The graphic marketing strategy you create for your site can help you drive more conversions and sales.

    Employee Spotlight: Meet Jesse, Graphics Production Assistant


    You’re a great writer. You love taking intricate topics and making them intriguing and easy to understand. You compose topic outlines and then… something really cool happens. You get to […]