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    A place for posture: Staying cool on Facebook

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    Social media is all the rage for marketers, and although it’s a powerful tool, it is inherently superficial, and operates through distinct channels that must be understood in order to maximize its benefits.

    Street smarts: Google+ or Facebook for brand engagement? [Video]

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    In this video, Brafton polls people on the streets of Boston to find out whether they prefer Facebook or Google+ and why the engage brands on social media.

    Content marketing recap: September 2012 (Video)

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    In this video recap of the biggest content marketing news in September 2012, Brafton highlights industry updates and provides insights on how your content campaign can keep up with the latest best practices.

    Testimonial: Experience.com says Brafton content marketing fuels revenue growth [Video]

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    Experience.com discusses the ways Brafton has improved revenue for its company.

    Top 10 Content Types to Add to Your Website

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    There are some kinds of content you may not have considered, but a diverse strategy can help your business stand out on the web.

    How can I diagnose Google Penguin hits and recover? [Video]

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    Penguin updates are expected to shake up SEO, and Brafton offers tips on diagnosing Penguin hits and recovering with social, link-worthy content in this month’s Third Thursday Tip video.

    Case study: Social marketing gives Daniels Trading 65 percent lift in social conversions

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    Daniels Trading found a comprehensive social media marketing strategy served as a strong complement to its existing website content sharing.

    Accessible authority: Navigating a content marketing paradox

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    As marketers continue to develop new strategies to meet the needs of clients and connect successfully with readers, they must carefully balance the measured inclusion of complex information with the succinct, immediate tone and style that readers demand.

    Diverse content helps reach each member of your target audience

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    Developing a content marketing strategy is especially useful for businesses that think about the kinds of content that will appeal to each part of their target audiences.