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This Earth day, look for ways to conserve creative energy and marketing resources toward a clear goal – your audiences and your bottom line will thank you.
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Just as variety is the spice of a successful content marketing strategy, a variety of skillsets also makes for a successful strategist. Undoubtedly a CMS needs to have knowledge of […]
WordPress is the content management system of choice for marketers because it’s easy to customize and optimize for SEO.
Pinterest is more than a place to share pictures. It’s also a place to drive profits, as one Brafton client demonstrated with its social media marketing strategy.
Tackling a content marketing strategy for a technology company? Here’s an intro to tech writing to help n00bs can master IT content.
Content Marketing Institute’s Joe Pulizzi shares wisdom on the best web marketing, signs content’s working & how to get on his good side.
One year ago this April, Tracey Zielezinski started her Brafton adventure. Armed with her strong writing and incredible attention to detail, she quickly became a valuable asset to the Chicago […]
Learn how one of Brafton’s customers worked to remove spammy backlinks to recover from a Penguin penalty.
Clients reluctant to make necessary changes to their websites may be more convinced to act if they knew how money they were losing by stalling.
Marketing through thought leadership is totally in right now. It makes sense: Every business wants to be perceived as a leader, respected by customers and envied by competition. And now […]