The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Does Clearscope Work as an SEO Content Writing Tool?
Clearscope is a tool that supposedly helps writers create thorough content that ranks better than the competition. Here are our results from using the Clearscope tool.
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Digital Marketing Predictions for the Next 5 Years
Marketing in the real world looks very different than the marketing we learned in college. Here’s how we think the next 5 years of marketing will actually look.
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The Marketing Rule Of 7: Owning Mindshare And Driving Conversions
The marketing rule of 7 states that a brand must have 7 interactions with a potential customer before they make a sale. Learn more about how the rule functions and how businesses can follow it.
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‘Above the Fold’ Episode Recap: Going ‘Meetless’ in the Year 2021
Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch.
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Page Experience Update: What It Is & How to Respond
After more than a year of anticipation, it’s finally (almost) here: Google’s page experience update. Here’s what you need to know.
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This is Your Brain on Content Marketing (Video)
Scary but true alert: Marketers want to control your brain. Now, it’s not quite a “Manchurian Candidate” situation, but it’s not that far off, either. Every choice made about each and every seemingly trivial detail
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‘Above the Fold’ Episode Recap: Where Marketing and Health Care Converge
On this episode of the Above the Fold podcast, two experts talk about what goes on at the intersection of health care and marketing.
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How To Create Powerful Sales Enablement Content
While closely related to content marketing, sales enablement content serves a distinct purpose. Learn how to create this valuable content today.
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