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Want 20% more web readers? Diversify your content strategy

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A Brafton client diversified its content strategy and saw 20 percent more readers on its website.

The best of Brafton.com – 2014 edition

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Doesn’t it feel like just yesterday we were sharing our predictions, resolutions and marketing advice for 2014? As we kick off the final week of the year, nothing says farewell […]

Employee Spotlight: Meet Kate, Senior Lead Gen Exec

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Kate Bergstrom’s has always had her sights on a career in sales – and based on her tenacity and success thus far, we’re confident it’s in reach. Kate joined the […]

Inside Brafton’s ugly holiday sweater competition in Chicago

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Braftonians showed their “ugly” side in our annual ugly holiday sweater competition in Chicago! Check out the photos from the event.

Finding your site’s true purpose: A guide to goal-focused marketing

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What’s the goal of your website? It’s a question marketers need to ask before investing in content marketing services.

How to measure your content ROI #12DaysofContent

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Want tangible return on your content investment? You need to know how much a web conversion is worth, and how to measure it, BEFORE you set strategy goals. In Brafton’s 12th […]

How to build trust with content #12DaysOfContent

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Content that instills trust in your brand will turn readers into customers. In this video, CMS Mark Griffin explains how to build trust with content.

Brafton’s Annual Company Holiday Party in Boston

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A peek into working at Brafton. Photo Slideshare from our annual holiday party in Boston.

How to build & measure brand awareness from content #12DaysofContent

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Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.