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You know you’re a content marketing strategist when… (GIFs)

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Signs you work in digital marketing – straight from our content marketing strategists!

Employee Spotlight: Meet Kate, Content Writer

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Kate is sharing what it’s like to be a content writer in Brafton’s Boston office.

Content Questionnaire: Uyen Nguyen, Sprinklr

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Uyen Nguyen, Content Manager at Sprinklr shares her take on the digital marketing landscape, including her idea of a perfect piece of web content.

Viral content is even more valuable when it’s actually part of a sales strategy

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Not all viral content is created equal, and brands that want to reap the rewards of high visibility should first integrate content into a larger sales strategy.

Educate & inform readers: Lifestyle content gets more traffic

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A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.

How to promote your content on any budget: Smart social marketing

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Marketers may not have unlimited resources to promote their content on social, but there’s a lot they can do to distribute their assets.

11 Design pet peeves from our graphics team

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Bad website designs: What are your biggest pet peeves? Our designers are sharing their top visual no-nos.

What is the marketing value of case studies?

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Case studies require time, energy, resources and effort, but the payoff is immense because of the many ways this kind of content gets its ROI.

Employee Spotlight: Meet Thomas, Senior Video Animator

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Thomas is sharing what it’s like to be a video animator in Brafton’s Chicago office.