The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The many hats of Brafton Strategist Matt Kaplan
Matt Kaplan has seen it all in his content marketing career, including leaving Brafton (spoiler alert: he came back).
Avoiding digital detritus: Keywords, intent and storytelling
Keywords, intent and storytelling all have a part to play in modern content marketing.
Leading edge – from print to digital: The evolution of content marketing
Brafton CEO Richard Pattinson examines the challenges companies have faced in shifting from print-only to a digital marketing landscape.
The relationship between keywords and hashtags
Keyword and hashtag marketing may seem completely different, but there is actually a relationship between the two when it comes to content marketing.
Why you need to start using Search Console
Think using Google Analytics is enough? Think again.
Buzzwords killed your understanding of digital marketing [infographic]
Find out why all of those marketing buzzwords aren’t doing you any good when it comes to proving ROI for your business.
Brafton’s Weekly Content Marketing Roundup: Feb. 6-Feb. 10
See what you missed from the past week in content marketing headlines.
You had me at ‘Download Now’ (and other pickup lines)
Woo the marketer of your dreams with handcrafted content marketing pickup lines from Brafton’s expert punsters.
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.