The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What is display advertising? A beginner’s guide
You asked, “What is display advertising?” and we answered in this overview of all the definitions, details and best practices you need to know.
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How To Grow Instagram Followers Organically (Infographic)
Should you buy Instagram followers? No. Organic follower growth is the best way to ensure you’re building a receptive and engaged audience. In this post, we’ll look at some proven techniques for organically gaining
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Defying the Straight Line: How Aaron Built a Career in UX and Brand Strategy
Follow Aaron Neilson-Belman’s unconventional path from stunt dreams to UX and brand strategy, blending tech skills, travel and human-focused design.
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What Is Disavow in SEO and Why Google Mostly Ignores Spam Links
Learn how to evaluate backlink health, protect your site from harmful links and when disavowing is necessary to recover from or avoid penalties.
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Google’s December Core Update: Your Digital Marketing Scoop
Learn what Google’s December 2025 core update changes, how it affects rankings and what marketers should do to stay competitive.
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A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
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The CMO’s Guide to Building an AI-Ready Marketing Department
Brand integrity often begins and ends with the marketing team. Here’s how CMOs can build an AI-ready department that extends to the rest of the organization.
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Analyze, Optimize, Win: A Smarter Approach to Paid Search Campaigns
Learn how to assess and improve PPC campaigns with expert paid search analysis, using metrics, tools and competitor evaluation strategies.
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