The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How to calculate the bottom-line value of your blog
In the year 1900, ad agency Lord & Thomas introduced a novel element to its advertising services: behavioral impact research. Clients were asked to provide mail-order and sales-fluctuation records for the products they advertised, allowing for a before and after comparison. Its Record of Results Department was so successful that within six years, 600 of… Read more »
3 social contests that stand out this Back-to-School season
Hey everyone – Molly here for your weekly Content & Coffee. Summer’s coming to a close and marketers are in competition to get their brand into the back-to-school spotlight. Google shared data earlier this year that back-to-school search queries were up 48% from last year and searches were starting earlier than ever. Marrying social media… Read more »
Employee Spotlight: Meet Matt, Senior Content Marketing Strategist
Wondering what it’s like to be a content marketing strategist? Matt’s sharing his experiences working at Brafton.
The biggest social network? Still Facebook. (But growth is slow)
Pew Research shows Facebook is still the biggest social media network, but visual networks are gaining traction quickly – and marketers should follow suit.
The roadmap to content marketing success for B2B software companies
A breakdown of the best B2B tech content marketing timeline, including when to try different formats in your strategy. Based on numbers and hundreds of real world success stories.
Success story: The healthcare company that’s generating leads with content marketing
Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.
Google & Twitter partnership takes flight as Tweets appear in search results
Google recently announced it’s showing Tweets in SERPs for all English queries, and displaying them on mobile results as well.
Brafton’s road to the #Inc5000 List (again!)
Employees at Brafton reflect on the changes that have taken place during the four years Brafton has placed on Inc.’s List of Fastest Growing Companies.
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
