The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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This week’s recap of Google’s changes: Local 3-pack ads, Google Maps & penalties
Notice anything different about three-pack listings, Maps or local optimization lately? Google has updated their ad policies regarding local listings.
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Why keywords are still essential for your content strategy
Keywords may be less important for SEO, but they’re still absolutely essential for your content marketing strategy. Here’s a look at why they’re here to stay.
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How to get people to open your emails
A major hurdle for email marketing is getting the audience to open your emails. Here’s our strategy for boosting engagement with that crucial first step.
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5 steps to identify the best content to repurpose
Has your well of content ideas started to run dry? There’s a solution lurking in your blog archives: your own content.
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8 brand new ways to target customers via Facebook Messenger
Facebook has turned Messenger into an automated marketing Platform. Here are 8 ways to use it to target customers and drive sales.
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Google may have penalized you this weekend: Here’s how to fix it
Notice a penalty from Google this weekend? It’s likely from spammy, unnatural links. Here’s how to fix it.
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Get the full SEO picture for 2016 with these 10 free tools
The first step to boosting engagement is increasing your qualified traffic. Here are our favorite free tools for keeping your site’s SEO up to date.
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Video ads will make Facebook Instant Articles more lucrative for businesses
With video ad capability, Facebook’s Instant Articles just got more exciting for publishers.
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