The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Broad content doesn’t work: A narrow focus is key
Today, let's talk about the fact that you can no longer get away with the spray-and-pray tactic of producing lots of content without emphasizing quality.
Learn More
CTA Optimization Part 1: UX principles you can’t afford to forget
CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.
Learn More
LinkedIn updates its ad options: 6 ways to make the most of it
Marketers can now target up to 30,000 contacts on LinkedIn’s ad platform. Here’s how to make the most of your social advertising.
Learn More
Here’s what B2B marketers are budgeting for in 2016
Looking to increase your marketing budget? Here are the digital channels where your peers are investing this year.
Learn More
Why digital content with a broad appeal doesn’t work anymore [Video]
Today, let's talk about the fact that you can no longer get away with the spray-and-pray tactic of producing lots of content without emphasizing quality.
Learn More
4 ways to use buyer personas
Having buyer personas is just the first step. Explore four ways to put them to work.
Learn More
Is PPC overrated? Many marketers opt for inbound strategies instead
According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially for large
Learn More
Apps vs mobile web: What’s the best marketing platform for engaging your users?
Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
