Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.
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If your goal is to be a more inspired marketer, then you’ve come to the right place.
Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.
Content marketing is sharing content. Context marketing is ensuring that content is seen by the right person, at the right moment.
A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.