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    The Content Marketing Weekly: AI, Google algo updates and more

    Week three of January is nearing its end, and that means three things: Cold weather, broken New Year’s resolutions and the Content Marketing Weekly.

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    The keys to writing amazing marketing copy

    Supercharge your marketing copy so it reaches your target audience every time, line by line, regardless of content type or platform.

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    Christina Mowry has the eye of the tiger

    Christina, a Senior Content Marketing Strategist at Brafton, isn’t just a winner in the boxing ring. She’s also a veritable Rocky Balboa of content, a hero who works tirelessly to help her clients overcome marketing obstacles.

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    3 real-life examples that prove the value of content marketing

    The value of content marketing should no longer be up for debate. It’s cheaper and more successful than traditional marketing, hands down. Here’s why.

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    The best keyword optimization techniques for 2018

    Keyword optimization best practices are always in flux. What techniques should content marketers keep their eyes on in 2018?

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    This is how content marketing is supposed to work (video)

    Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

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    The Content Marketing Weekly: 2018 kicks off with local search, influencer marketing and content distribution updates

    In the first CM Weekly of the year, we tackle Local Search, content distribution strategies and influencer marketing.

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    6 themes that will shape engaging content in 2018

    Best practices in content marketing are always evolving to better connect brands and audiences. In 2018, good strategies involve merging quality and quantity, focusing on the user experience and intent, and providing content in more immersive formats than ever before.

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    What is a subdomain and how does it impact SEO?

    Subdomains can have a profound effect on your SEO performance. But what are they exactly, and how do they impact site ranking?

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    The roadmap to successful email marketing in 2018

    Craft compelling email campaigns with content built for 2018. Here’s how.

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