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The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.
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Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.
If your goal is to be a more inspired marketer, then you’ve come to the right place.
Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.
Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.
All informative, entertaining and inspiring content has one thing in common: It tells a good story.
Content marketing is sharing content. Context marketing is ensuring that content is seen by the right person, at the right moment.
MQLs are the reason we do this thing called marketing. Here’s how to find them.
A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.
There’s a reason your subscribers committed to reading your newsletter. Give them something to look forward to every time your name pops up in their email.