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    Social advocacy in marketing, explained

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    Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.

    15 of the most inspiring digital marketing quotes [Infographic]

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    If your goal is to be a more inspired marketer, then you’ve come to the right place.

    Entertainment marketing: Everything you need to know

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    Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.

    Smarketing: Odious word, essential concept

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    Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.

    Why is storytelling important in marketing?

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    All informative, entertaining and inspiring content has one thing in common: It tells a good story.

    Content vs context: If content is king, context is queen in marketing

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    Content marketing is sharing content. Context marketing is ensuring that content is seen by the right person, at the right moment.

    How to get really good at spotting MQLs

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    MQLs are the reason we do this thing called marketing. Here’s how to find them.

    What is a customer archetype and how do you make one?

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    A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.

    8 clever newsletter ideas to wow your audience

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    There’s a reason your subscribers committed to reading your newsletter. Give them something to look forward to every time your name pops up in their email.