Category: Blog

Scary but true alert: Marketers want to control your brain. Now, it’s not quite a “Manchurian Candidate” situation, but it’s not that far off, either. Every choice made about each… Read more »

In the course of normal business, you may be faced with a problem that was thrust upon you: To rebrand, or not to rebrand. While the annals of entrepreneurship showcase… Read more »

Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.

This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much… Read more »

Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous… Read more »

What do poetry and content marketing have in common? Brafton’s very own Managing Editor Quintin Collins.

Learn about brand development by laughing at Brafton’s formative years.

This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!