The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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October 2026 AI in Marketing Roundup: Google’s Personalized Ads, Anthropic’s IPO and the Power of Earned Media
October’s AI marketing news covers Google’s personalized ads, Anthropic’s IPO and new research on how earned media influences AI visibility.
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JavaScript SEO: How To Optimize JS Websites
Learn how JavaScript affects SEO and discover 7 best practices to improve crawling, indexing, website performance and search visibility.
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When Should You Start a New Chat With AI?
When should you start a new AI chat? Learn how conversation history affects AI responses, when context becomes a problem and when to start fresh.
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Vanity Metrics vs. Executive Metrics: What Your Boss’s Boss Actually Wants to Know
Building marketing reports means converting marketing data into actionable information that leadership can understand. Here are 4 tips on building executive-facing marketing reports.
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How Budgets Influence GEO Strategy (and What to Do Without One)
How does having a GEO budget change strategy? Explore Brafton Labs research and discover practical ways to improve GEO with or without dedicated funding.
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9 Best Content Marketing Software Tools in 2026 — Tested and Used by Marketers
Explore nine content marketing tools for creating, optimizing, planning and promoting content. Compare features, pros and cons to find the right fit.
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Why Most Local SEO Strategies Fail (And What Actually Drives Local Visibility) [Infographic]
Why do some businesses dominate local search while others disappear? Learn the local SEO factors that actually drive visibility and leads.
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Google’s September 2026 Spam Update Is Complete: What Marketers Need to Know
Google’s September 2026 spam update finished rolling out on October 8. Learn what happened, how rankings may be affected and what marketers should do next.
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