How to use testimonial advertising in your marketing strategy

Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.

We’re firm believers in the marketing potential of each and every well-crafted video testimonial we’ve observed. Here are a few of our favorites.

Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.

Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.

Is “innovative thinking” a business process? You betcha.

A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.