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    7 customer success KPIs every business should track (Infographic)

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    Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

    What does a copywriter do? (infographic)

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    Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

    Brand attributes: What they are and how to define yours

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    Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

    How to come up with creative content ideas

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    Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.

    5 of the best testimonial videos to inspire your own

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    We’re firm believers in the marketing potential of each and every well-crafted video testimonial we’ve observed. Here are a few of our favorites.

    Mobile advertising: A content marketer’s guide

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    Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.

    Developing a blog content strategy: A step-by-step guide

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    Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.

    The anatomy of a marketing ideation workshop (Infographic)

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    Is “innovative thinking” a business process? You betcha.

    5 keys to crafting a killer marketing case study

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    A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.