The Content Marketing Blog
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    3 signs you need to overhaul your website

    Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent… Read more »

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    How to jumpstart your video marketing strategy now

    Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.

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    Use this formula for maximum blog readability

    Imagine you visit a library. No, don’t imagine the musty smell, just the books. You’re in need of some specific information, and you find a whole section of books devoted… Read more »

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    5 elements for designing the perfect social media profile

    If your social profile isn’t up to snuff, you’re likely to miss out on engaging your prospects. These five steps will get your profile where it needs to be.

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    How Director of Digital Marketing Strategy Jeff Baker went from mosquito hunter to lead generator

    Jeff Baker’s extensive experience in content marketing has made him an invaluable asset to Brafton, and the strong leader its strategy needs.

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    How animation powers ROI (and your nostalgia for Saturday morning cartoons)

    Who could’ve guessed generations raised on Saturday morning cartoons would respond so favorably to marketing animation? Hanna-Barbera, that’s who. But animated videos don’t just tug at the nostalgic heart strings… Read more »

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    Visual content marketing is now, are you prepared?

    I have an exercise I need everyone to participate in right now, okay? First, I need you to consolidate every stock image you have in your library into one external hard drive…. Read more »

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    Brafton’s Weekly Content Marketing Roundup May 29 – June 2

    Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we take a look at the very best news on the… Read more »

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    Ugly as sin: The 6 cardinal sins of blog design [infographic]

    Your blog may not be the belle of the sales ball, but that doesn’t mean it should scare away potential suitors. Blogs are the first line of defense in establishing… Read more »

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    The YouTube guide to successful video marketing

    A $10,000 bonfire. It’s what happens when you create a video because, “We need one.” It’s the same as walking into a dealership with the intention of coming home with… Read more »

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