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    7 customer success KPIs every business should track (Infographic)


    Let’s look at the 7 metrics you need to track to get a complete picture of customer success:

    What does a copywriter do? (infographic)


    Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

    Brand attributes: What they are and how to define yours


    Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.

    How to come up with creative content ideas


    Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.

    5 of the best testimonial videos to inspire your own


    We’re firm believers in the marketing potential of each and every well-crafted video testimonial we’ve observed. Here are a few of our favorites.

    Mobile advertising: A content marketer’s guide


    Mobile is where the users are — which is why choosing the right mobile advertising formats and strategies is critical to content marketing success.

    Developing a blog content strategy: A step-by-step guide


    Before you put pen to paper, be sure you create a comprehensive blog content strategy so you produce blog posts that land with your target audience and drive meaningful results.

    The anatomy of a marketing ideation workshop (Infographic)


    Is “innovative thinking” a business process? You betcha.

    5 keys to crafting a killer marketing case study


    A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.