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    Persona examples from around the web, and why they work [Editable PDF]

    How well-defined are your personas? Check out these examples and how to best apply them.

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    Tips for defining your marketing goals and objectives

    Be SMART about defining your goals and outlining the necessary objectives to get you there.

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    Evergreen marketing content that will last for ages

    Learn how to craft evergreen marketing content that will have utility to your target audience many years after its creation.

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    Email drip campaigns explained

    There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.

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    Social media FAQs: What marketers want to know about social media best practices

    Social media is a critical part of the content marketing process. Without it, you won’t be heard. But if you do it, you must do it well. But how? We answer these questions and more.

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    The Content Marketing Weekly: Facebook Data Scandal and Fake Reviews and GIFs, Oh My!

    The Content Marketing Weekly is back and filled with the industry scoop you need to know. From data scandals to the magic of GIFs, it’s been a fun week. Happy Friday!

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    Class Is in Session With Dave Snyder

    As the Assistant Director of Project Management, Dave lends his writing, editing and content marketing knowhow to anyone who needs it, including writers, designers and project managers grappling with tricky client requests and high subject-matter expertise demands.

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    What is a content strategist?

    Content strategists are the unsung heroes of digital marketing, but what exactly do they do and why do you need one in your corner?

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    Content production – a complete guide

    Let’s not waste any time: These production tips will help you produce content faster and more consistently.

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    5 ways to promote your content like a pro

    Promotion is the step many companies fail at when it comes to content marketing. Here, we’ll talk about the top five ways in which you can connect your audience with your content.

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