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    A marketer’s guide to the best content management systems

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    The wrong CMS could severely impede your content marketing strategies, so do your homework before deciding which system will work best for your business goals.

    How to win new customers with web copywriting

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    How does website copywriting influence client and customer conversions? How does it help produce qualified leads and improve your social media and search engine presence?

    How to optimize your social media channels (plus best practices you can actually use)

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    How do you get the most out of your Instagram account? How do you convert LinkedIn followers into customers? You’re not on MySpace still, are you?

    The Content Marketing Weekly: Summer School Edition

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    Class is in session with the Content Marketing Weekly. This week we cover AdWords UI updates, marketing automation and buyer personas.

    30 ways to win at blog promotion

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    Ever hear of Whole30? This is sort of like that, only not at all. You can eat whatever you want and you learn all about blog promotion.

    7 of the best blog content planner tools

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    Your content planner isn’t just a calendar – it’s a living asset that helps you align content with the needs of your target personas and your active marketing campaigns. Find out why a content planner is important and which tools we recommend.

    Blog marketing strategy 101

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    What does your blog contribute to your marketing goals? Are you blogging just for the sake of blogging? Stop it.

    10 content marketing experts draft their ideal assets for ROI

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    Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.

    How versatile writers master different voices

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    How do content writers manage to pivot between subjects, styles, tones and audiences so seamlessly? Here’s Brafton’s take on how one writer can master multiple voices.