• Social media metrics you should actually care about

    Understand what social media metrics matter most for your business.

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    Brafton’s Weekly Content Marketing Roundup: Jan. 30-Feb. 3

    Check out this week’s latest trends in the content marketing industry, such as news on Google AdWords and why stock images have to go.

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    Your blog will increase your bounce rate (and that’s okay)

    Blog posts will boost your bounce rate, but that’s not necessarily a bad thing.

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    Eyes on the skies: How Brafton creatives craft solar content

    Find out how Brafton creatives serve the solar industry.

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    It’s February: Are you using expanded text ads yet?

    Google is no longer accepting new standard text ads. Here’s what you need to know about the shift to expanded text ads.

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    5 Tom Brady quotes to add to your content marketing playbook

    Check out these quotes from the NFL GOAT that can easily apply to your content marketing strategies.

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    Bring the gridiron online: Best Super Bowl ad campaigns

    Want your marketing strategies to be Super Bowl-worthy? These successful campaigns provide valuable lessons for marketers to score big with your audience.

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    I saw Google naked in the shower

    A lesson in learning more about Google’s ranking algorithm through researching a Google Analytics anomaly on our own blog.

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    From sushi to sitcoms: Why content quality should always come first

    Need more proof that quality content matters? Check out these real-world examples of quality trumping quantity.

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    The do’s and dont’s of sharing video on social

    Discover how to share video on social media for maximum impact.

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