Category: Blog

You’ve got great content, but are you getting great traction? Here is your guide on how to get your content in front of your audience with the right distribution methods.

By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy…. Read more »

After seeing the strength of content marketing in his teenage years with his successful YouTube channel, Brafton’s Bill Cooper knew he had to make his career in the industry.

It’s a typical post-workout Wednesday evening and you’ve settled into watching mindless television. You pull out your phone and think, “What’s my weekend plan? Perhaps I should try to find… Read more »

Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the… Read more »

Do you want your audience to rely on your brand as an authoritative voice? Then you’ve got to put your subject matter expertise to the test.

All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your… Read more »

B2B email marketing still works. Here’s how to make it work for you.

It all started with God. Or was it dog? No, it was definitely God, at least the way Dominick Sorrentino tells it. “I went to a Catholic Pre-K, and the… Read more »

Social media has become increasingly important for B2B brands. Learn how to create a social media presence that resonates with your audience.