The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google Is Expanding AI Overviews Again – Here’s What Marketers Should Know
Google is expanding links, citations and source visibility within AI Overviews and AI Mode. Here’s what the latest AI search changes mean for marketers.
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12 Promotion Ideas to Drive More Sales in 2026 (Infographic)
Are you looking to boost your bottom line with increased sales numbers? Here are some promotion ideas to get you started.
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The Dark Side of AI Content: Real-World Examples of Poor Execution and How To Prevent Them
Remember these AI content fails? From fake authors to hallucinated claims, here’s what brands can learn from some of the biggest AI publishing mistakes in recent years.
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Product Catalog: Definition and Examples (B2B and B2C)
Learn what a product catalog is and how to effectively use one to boost your sales, marketing and overall brand visibility.
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How Claude Is Bringing Operational AI to Small Businesses
Anthropic just launched Claude for Small Business, bringing practical AI workflows and integrations for tools like HubSpot, Canva and QuickBooks. Here’s what marketers and SMB owners need to know.
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Evergreen Marketing: What It Means, Why It’s Valuable and How To Create It
Evergreen marketing and sales content stays relevant over time, delivering lasting value to your brand and audience. Here’s what you need to start.
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How To Humanize AI Content: 10 Tips for Better-Sounding AI Writing
If your AI-generated text sounds too robotic, try these 10 editing tips and tools to humanize the content, increase its quality and improve the reader experience.
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How Buyers Use AI for Vendor Research, Shortlisting & Decision-Making — and How To Get Cited
94% of B2B buyers use AI during vendor research. Learn how strategic GEO and topical authority can help your business appear in generated comparisons and make buyers’ shortlists.
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