The Content Marketing Blog
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    This is your brain on content marketing

    Scary but true alert: Marketers want to control your brain. Now, it’s not quite a “Manchurian Candidate” situation, but it’s not that far off, either. Every choice made about each… Read more »

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    Rebranding your company’s image: Here’s how

    In the course of normal business, you may be faced with a problem that was thrust upon you: To rebrand, or not to rebrand. While the annals of entrepreneurship showcase… Read more »

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    There and back again with Senior Editor Jeff Keleher

    Senior Editor Jeff Keleher went from content marketing writer to manager to writer again during his wild ride at Brafton.

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    Brafton’s Weekly Content Marketing Roundup July 17 – July 21

    This week, we’re talking about the importance of content personality, where marketing is headed in 2018 and lots more.

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    A winning personality: How to make your content shine

    Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.

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    Is your content activating your brand? It should be

    Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much… Read more »

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    How to differentiate your brand from your founder

    Ninety percent of American businesses are family-owned and operated, and many utilize their founders as the cornerstone of their brand. Even large, well-known brands like Harpo and Bloomberg are synonymous… Read more »

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    Poems and puns: All about editorial with Managing Editor Quintin Collins

    What do poetry and content marketing have in common? Brafton’s very own Managing Editor Quintin Collins.

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    Laugh at the awkward photos from our brand development yearbook

    Learn about brand development by laughing at Brafton’s formative years.

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    Brafton’s Weekly Content Marketing Roundup: July 10 – July 14

    This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!

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