The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: 60% of companies struggle to measure social media marketing ROI
New data shows companies use social marketing for branding, and then struggle to measure the return. Here’s how to gauge long-term success. Virtually every brand has a social presence, but gauging success is o
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How to build an ecommerce blog for 535% ROI
This success story demonstrates how ecommerce brands can overcome price concerns with effective content – for 535% return on their content marketing investments.
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Google’s new feature to AMP mobile SEO & traffic
Mobile searchers head to the fastest-loading, best looking results. Here’s how to boost your mobile SEO with Google Accelerated Mobile Pages Project.
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Is “branded content” killing your content marketing?
What is “branded content” and why aren’t both B2C and B2B marketers having success with this content format? Insights and advice from CMI’s latest research.
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Kill your branded content [Video]
"Branded content" is officially the biggest drain on marketers' resources, but brand's videos, blogs, social media posts and infographics are all showing more value this year than last. In this Con
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What marketers need to know about Facebook’s new “Reactions”
4 things to know about Facebook’s new reaction buttons, with information straight from the social network’s official statement.
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Why diversify content? Success story – 94% more organic traffic & new leads
Industry: Human Resources Content: Blogs, video, infographics, whitepapers, social media Highlights: +94% annual organic traffic, +306% annual social traffic increase, +38% LinkedIn follower growth A goal-focused,
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CMI State of Content data: Most used vs. most effective B2C strategies
Quick, actionable highlights from the 2016 marketing trends outlined in Content Marketing Institute’s newly published State of B2C Content.
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