Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Mar 14, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Tressa, writer turned production coordinator

With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking a new writer’s perspective on th

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Mar 14, 2014 News Alex Butzbach

#SMX data – customers hold brands accountable for bad location information

If companies want to be found in the real world and online, they had better make sure all of their information is accurate and up to date.

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Mar 13, 2014 News Alex Butzbach

Twitter to make calls to action even more actionable

Twitter users may soon be able to click ads they like to instantly call advertisers.

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Mar 13, 2014 News Alex Butzbach

Readers want actual content – not native ads [data]

Native advertising might give companies a lot of visibility, but it’s effectiveness (and transparency) is in question.

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Companies don't have to follow all the rules - They just have to know how they work and apply them to their own business models.

Mar 13, 2014 Legacy Lauren Kaye

How to break the rules and win with customer-centric content

Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.

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