The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers: Don’t fear the coming of the multi-device world [data]
If content is consistent across channels, marketers won’t have to worry about customers switching from laptops to tablets to smartphones.
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Is video marketing the contemporary answer to TV ads?
TV ads have always been an effective way to build trust online, but new findings show why digital video is the wave of the future.
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Faster marketing responses lead to more conversions [study]
With a shorter timeline and nearly instantaneous production times, internet marketing campaigns should never be out-of-date.
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Meet Brafton’s designer of the year: Annalise
In the past two years, Brafton’s editorial staff has more than doubled in size, with new and skillful writers, video producers and designers onboarding nearly every month. While we value our full team’s
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Find out what your best content is and create more of it
Creating content might seem hard, but with the right plan, you can find out what your most successful posts are and create more of them.
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Google wants all location data to be up-to-date (& on G+)
The leading search engine wants all registered businesses to consolidate their information on a single platform to improve search accuracy.
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The best source for web leads? Download forms [data]
A study finds SMBs think download forms are the best for generating leads, though this might not show the whole picture of prospect journeys.
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Existing customers should never be “out of site, out of mind” online
Businesses shouldn’t overlook their existing customers while they’re trying to find new ones.
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